by Jeniffer Thompson | Dec 7, 2023 | Author Marketing, Ideas and Tips, Jeniffer Thompson, Selling Your Book
Many of my clients ask me when they will start making the money back that they put into publishing and marketing their nonfiction books, and the truth is that it may take a while. Realistically, making money from your book will likely come from sources other than...
by Jeniffer Thompson | Nov 8, 2023 | Author Marketing, Content Creation, Ideas and Tips, Personal Branding, Selling Your Book
Many times indie authors, especially new ones, find themselves overwhelmed by everything that goes into marketing their books. They believe that the work is over once the book is written. But really, that’s just where the work begins. And authors, I’ve found, aren’t...
by Jeniffer Thompson | Sep 13, 2023 | Author Marketing, Ideas and Tips, Selling Your Book
Those of you who regularly read my blog or follow me on social media have probably noticed I bring up the topic of book awards often. You could say I’m a bit of a pusher. But it’s for good reason! I want all authors to be successful and for their books to get the...
by Jeniffer Thompson | Apr 1, 2021 | Author Marketing, Digital Marketing, Selling Your Book
Doing the research to find your target audience is invaluable time spent. And there are many factors involved in finding your target audience, but thinking of marketing in terms of generations can really boost your efforts. Below are some things to consider when...
by Jeniffer Thompson | Nov 21, 2019 | Author Marketing, Digital Marketing, Jeniffer Thompson, Personal Branding
We are visual creatures. And do you know what draws our eye and sparks our imagination first? If you guessed color, you’re right. Color evokes ideas, imagery, and emotions. In the world of marketing and branding, color builds associations—and those associations...