by Jeniffer Thompson | Oct 16, 2024 | Author Marketing, Digital Marketing, Ideas and Tips, Jeniffer Thompson, Selling Your Book
Of all of the things you do as an author, book marketing can be the most overwhelming. There is so much advice out there and it seems there is so much you’re supposed to be doing that it can be hard to know where to focus your book marketing energy. The thing is, you...
by Jeniffer Thompson | Sep 25, 2024 | Digital Marketing, Ideas and Tips, Jeniffer Thompson, Networking, Personal Branding
In the last few years LinkedIn has become more popular and has a growing membership. Apparently, the number of posts on LinkedIn has grown by 41% in the last three years. It’s also slowly changing. Because of this, there’s been talk about whether LinkedIn is more like...
by Jeniffer Thompson | Jan 10, 2024 | Author Marketing, Digital Marketing, Ideas and Tips, Jeniffer Thompson, Personal Branding
Wow, the new year is already here and we’re almost halfway through January! Can you believe how time flies? If you’ve gotten a late start on compiling your goals for the new year, or just need a refresher on staying focused as you build your brand this list is for...
by Jeniffer Thompson | Oct 11, 2023 | Author Marketing, Book Publishing, Digital Marketing, Ideas and Tips, Personal Branding
So, you’ve written a book! Congratulations! You’ve accomplished a huge feat. But now comes the hard part. Or, at least the more complex part—Publishing it! If you plan on self-publishing your book rather than going the traditional route, you need to know what to...
by Jeniffer Thompson | Sep 21, 2022 | Author Marketing, Digital Marketing, Ideas and Tips, Personal Branding, Search Engine Optimization, Selling Your Book
*This is an updated version of a post originally published on 12/1/20 Using Google Trends can help you more effectively plan your keyword usage for book marketing strategy and save you time on your social media campaigns and blog content creation. And Google Trends is...
by Jeniffer Thompson | Jan 27, 2022 | Author Marketing, Content Creation, Digital Marketing, Ideas and Tips, Selling Your Book
Do you send a regular newsletter to your subscribers? If not, maybe it’s time to consider it. Especially if you find writing regular blog posts to be time consuming or difficult. Perhaps a blog doesn’t naturally fit your writing style? Maybe a brief check-in is more...
