by Jeniffer Thompson | Jun 11, 2025 | Ideas and Tips, Jeniffer Thompson, Personal Branding
The idea of having a personal brand is often viewed by authors as an inauthentic marketing gimmick, but it shouldn’t be. If your brand is a marketing gimmick, you’re doing it wrong. Your brand is meant to be the essence of who you are. When you have an author brand...
by Jeniffer Thompson | May 28, 2025 | Ideas and Tips, Personal Branding
Identifying your core values is an integral part of building your brand. These core values are the heart of who you are, what you stand for, and they drive your purpose for doing what you do. It’s part of the process of finding your authentic self so that you’ll...
by Jeniffer Thompson | May 14, 2025 | Author Marketing, Ideas and Tips, Personal Branding
Having a brand and a platform means being visible. But how do you become visible? Growing your author platform and increasing your visibility is a process. Increasing your visibility isn’t the only work you will do to grow your author platform, but it happens...
by Jeniffer Thompson | Apr 17, 2025 | Author Marketing, Jeniffer Thompson, Personal Branding
When I’m working with a new client, whether consulting on publishing a book or developing an author brand, we always begin by establishing goals. Why is this important? Because knowing your purpose for writing your book will allow you to develop a joyful and...
by Jeniffer Thompson | Mar 5, 2025 | Author Marketing, Book Publishing, Ideas and Tips, Personal Branding
Preparing for publication starts much earlier than many indie authors expect. This is because you’ll need to have many things completed long before your book launch day to set yourself up for success. Growing your author platform and building your brand are the first...
by Jeniffer Thompson | Sep 25, 2024 | Digital Marketing, Ideas and Tips, Jeniffer Thompson, Networking, Personal Branding
In the last few years LinkedIn has become more popular and has a growing membership. Apparently, the number of posts on LinkedIn has grown by 41% in the last three years. It’s also slowly changing. Because of this, there’s been talk about whether LinkedIn is more like...
