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Avoid Author Burnout with a Sustainable Plan

Avoid Author Burnout with a Sustainable Plan

by Jeniffer Thompson | Nov 8, 2023 | Author Marketing, Content Creation, Ideas and Tips, Personal Branding, Selling Your Book

Many times indie authors, especially new ones, find themselves overwhelmed by everything that goes into marketing their books. They believe that the work is over once the book is written. But really, that’s just where the work begins. And authors, I’ve found, aren’t...
Building Your Brand and Expanding Your Influence in the Digital World

Building Your Brand and Expanding Your Influence in the Digital World

by Jeniffer Thompson | Oct 25, 2023 | Author Marketing, Content Creation, Ideas and Tips, Networking, Personal Branding, Social

We all know how the Covid-19 pandemic shifted meetings, conferences, networking and even work to the digital world. And a big portion of this still remains. It’s because, as it has been for a long while now, it’s the easy and accessible way to stay in touch, reach out...
What to Expect When Self-Publishing Your Book

What to Expect When Self-Publishing Your Book

by Jeniffer Thompson | Oct 11, 2023 | Author Marketing, Book Publishing, Digital Marketing, Ideas and Tips, Personal Branding

So, you’ve written a book! Congratulations! You’ve accomplished a huge feat. But now comes the hard part. Or, at least the more complex part—Publishing it!  If you plan on self-publishing your book rather than going the traditional route, you need to know what to...
5 Big Benefits of Winning a Book Award

5 Big Benefits of Winning a Book Award

by Jeniffer Thompson | Sep 13, 2023 | Author Marketing, Ideas and Tips, Selling Your Book

Those of you who regularly read my blog or follow me on social media have probably noticed I bring up the topic of book awards often. You could say I’m a bit of a pusher. But it’s for good reason! I want all authors to be successful and for their books to get the...
Why Joining the IBPA is Worth it for Indie Authors

Why Joining the IBPA is Worth it for Indie Authors

by Jeniffer Thompson | Aug 23, 2023 | Book Publishing, Events, Ideas and Tips, Jeniffer Thompson, Networking, Selling Your Book

I recently wrote a post about joining writers groups and how they can be immensely helpful for finding resources, and for both learning and networking opportunities.  Because networking and having a support system is so important to independent authors, I wanted to...
What ISBNs are and How They Work: An Explainer for Indie Authors

What ISBNs are and How They Work: An Explainer for Indie Authors

by Jeniffer Thompson | Aug 9, 2023 | Book Design, Book Publishing, Selling Your Book

  I’m writing this explainer to cover what ISBNs are and how they work due to a recent exchange with a client. It seems there is some misinformation out there concerning them and I was surprised to find these misunderstandings were widespread. So, to clear up the...
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Recent Posts

  • Some Thoughts on Using Social Media for Book Marketing
  • Publishing Assistance: What to Look for and What to Avoid
  • Your Author Marketing Budget: How Much Time and Emotional Labor Can You Invest?
  • Why Book Endorsements Matter and How to Approach Them Without Stress
  • A Glossary of Common Publishing Terms to Help Demystify Industry Jargon and Processes

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